Founded in 2011, Scienjoy is a leading mobile live streaming platforms provider in China and its core mission is to build a live streaming service ecosystem to delight and entertain users. Scienjoy currently operates three primary live streaming brands with their respective websites and mobile apps: Showself, Lehai, and Haixiu, each using Scienjoy’s own mobile applications, and has created a vibrant, interactive, and close community. In September 2020, Scienjoy acquired two additional mobile livestreaming platforms, namely the BeeLive Chinese (MiFeng) and the BeeLive International. Scienjoy currently has approximately 250 million registered users. Scienjoy operates a mobile live streaming business by which it provides live streaming entertainment from professional “broadcasters” to the end-users, allowing for operation of live social video communities. Using Scienjoy’s mobile applications, users can select broadcasters and enter real time video rooms to interact with them. In addition to the real-time interaction, users can also view photos posted by broadcasters in their personal pages, leave comments, and engage in private chats with broadcasters when such broadcasters are not streaming. In addition, users can also play simple, fun games using virtual currencies within the video rooms while watching live streaming of a broadcaster.